1. Submit the final copy of your essay. Include the rough draft and the peer editing sheet. If you received an e-mail from me with other instructions, please follow those guidelines.
2. Let's see how the pros convince people to part with money or votes:
Advertising Talks: http://adage.com/century/slogans.html
http://www.tvacres.com/advertising_slogans.htm
From: http://www.wikihow.com/Identify-Persuasive-Techniques-in-Advertising)
3. Activity: Find examples of advertising techniques in magazines. Work with a partner. Select two ads. Identify all techniques used. Explain on paper. Attach to the ads. Be sure both names appear on paper.
4. Learn about pathos, ethos, and logos. See pp. 109-111 in Write Now.
Homework
1. On your own, locate ads for products. Identify the use of pathos, logos, and ethos. In addition, identify the advertising techniques used. (See list above.)
2. Locate the web sites for two similar products. Take a look. What techniques are used in each? Which site do you like best? Why? We will be using this information for the next essay.