If you were absent on Wednesday, you have the opportunity to share your slides with the class today. Be sure your slides are posted by your name in CANVAS.
Persuasive Techniques-
Activity #1
Advertisers want to get you to spend your money of their product or service. Politicians want you to give your vote to them. Writers and speakers want you to believe their words and agree with them and possibly support them with time, energy, and money. No matter what one is selling, the speaker or writer uses several well known and well used techniques.
(Class Activity - select an ad from a magazine. Rip it out! Put your name on the top.
- Review the following: http://www.readwritethink.org/files/resources/lesson_images/lesson1166/PersuasiveTechniques.pdf
- Do watch the 13 slide PowerPoint at the top of this site. The show provides excellent advice: http://www.slideshare.net/16ardmanc/persuasive-techniques-23100937
- If you are into games, try this site: https://quizlet.com/17906359/persuasive-techniques-flash-cards/
Here is a link: http://www.cbssports.com/nfl/news/2017-super-bowl-commercials-watch-the-latest-leaked-ads-best-and-worst-of-all-time/
and
Before we begin working on this, jump to "With These Words I Can Sell You Anything" - We are going to take a look at one of the articles . . . listen for the instructions for an Open House!
1) Identify the product
2) In a sentence or two, describe the ad.
3) Identify the persuasive techniques used.
4) Identify the target audience. A target audience can be identified by, among other items, age, health, and wealth. Also, is the ad geared to people who already use the product or service, or is it aimed at new customers?
5) Explain if you think the ad was effective and tell why or why not. The bottom line is: Will this ad make people spend their money?
Post in Canvas. (30 points)
Politics - Activity #2 - Finish for homework.
Read an inauguration address from any president of your choosing.
This will be a challenge, but do not use first person point of view in this essay. That means to avoid phrases such as "I think. I feel. I know. I believe." Your writing will be more powerful in third person.
Here is a link to the addresses: http://homeofheroes.com/presidents/inaugural/index.html
If you don't see your favorite, Google it. In addition, some of the later speeches are on YouTube. Watch and listen if you like.
(60 points)
Activity #3- Readings
. "With These Words, I Can Sell Anything" by William Lutz
https://12ap.wikispaces.com/file/view/with+these+words.pdf
This essay explains the use of "weasel words" in advertising. Read the essay and answer questions 1, 2, and 4.
"The World of Doublespeak" by William Lutz
http://www.cusd80.com/cms/lib6/AZ01001175/Centricity/Domain/318/The%20World%20of%20Doublespeak-William%20Lutz.pdf Answer the following questions:- What persuasive techniques are used?
- Use the lists from the links at Activity #1.
- Write a brief essay, up to two pages but no shorter than one, and identify the techniques. Explain if the techniques are effective. (This is your opinion. Justify with evidence from the address.) Be sure to identify the president, date, and note if this was the first term or second term address. It makes a difference! Did the President seem to be speaking to a friendly audience, or was he speaking to the voters who supported the other candidate? Perhaps he was addressing both audiences? How could you tell? What did he say that convinced you of the audience?
This will be a challenge, but do not use first person point of view in this essay. That means to avoid phrases such as "I think. I feel. I know. I believe." Your writing will be more powerful in third person.
Here is a link to the addresses: http://homeofheroes.com/presidents/inaugural/index.html
If you don't see your favorite, Google it. In addition, some of the later speeches are on YouTube. Watch and listen if you like.
(60 points)
Activity #3- Readings
. "With These Words, I Can Sell Anything" by William Lutz
https://12ap.wikispaces.com/file/view/with+these+words.pdf
This essay explains the use of "weasel words" in advertising. Read the essay and answer questions 1, 2, and 4.
"The World of Doublespeak" by William Lutz
- Questions on meaning: 1, 2, 3, 4
- Questions on writing strategy: 1 & 2
- Questions on language 1 & 3
- Read "William Lutz on Writing" Answer question #1 OR #2.
Homework
In your own words, define "healthy eating."
Keep a food diary for 24 hours . . . simply jot down what you eat during a 24 hour period.
Evaluate . . . according to your personal definition, how healthy are you?
Locate an "expert" article that defines "healthy eating." Share the source and the definition. Then explain in a paragraph or two how closely your definition matches the definition of the expert(s). (50 points)
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