Tuesday, September 22, 2015

Class Work

1. Quick review of advertising techniques:

• Bandwagon
• Be unique/Stand out in a crowd
• Penny Pincher
• Rich and Famous
• Down Home
• Testimonial
• Star Struck
• Landscape only
• Health appeal
• Youth Appeal
• Humor
• Statistics

2. I have placed a variety of food or food related ads on the table in the other room. (partners) Please select one.

 

• Take a look at the ad. What techniques were used to convince the buyers to spend their money on this product? Together, make a list and explain.
• Example: there might be a line about the health benefits of the product. Quote the line and explain if it was effective or not. Would you try the product based on the ad?
• Ads often use more than one technique. Sometimes the message is in the image. Sometimes the message is in the words. Look carefully.
• Submit the ad and your response. Be sure that both of your names appear on the response sheet.

3. What did you find out about yourself as a food consumer? (For homework, you kept a food diary for 24 hours and wrote a reflection. Were there any surprises? Did you alter your food choices any because you were keeping track? Did you make healthy choices? Talk to a partner for a few minutes. Share what you discovered about yourself.)

4. I am working on your essays and have discovered a few "housekeeping" needs. Today, we will spend some time learning to avoid:

• run-on sentences
• comma splices

Meet the FANBOYS and SNOBS. (Instruction)
View the PowerPoint: http://grammar.ccc.commnet.edu/grammar/powerpoint.htm
Visit http://grammar.ccc.commnet.edu/grammar/quiz_list.htm
Practice with quizzes 73, 74, 75

Keep track of your progress. Report your scores in CANVAS and reflect in a sentence or two on your progress. Can you avoid run-on sentences and comma splices, or do you need more information?

Homework: Locate two articles or pamphlets that are related to health. Read the articles or pamphlets. Summaries each  - one paragraph per article or pamphlet. Give credit to each source. Be ready to share the original and your summary on Thursday. Post your summaries in CANVAS. (20 points per summary = 40)

Tips on writing summaries: http://public.wsu.edu/~mejia/Summary.htm