Tuesday, February 4, 2014

Class Work

1. How did you like the ads that were aired during the Super Bowl? Favorites? Why? Dislikes? Why?

• What makes a powerful ad?
• What is the goal of advertising?
• What makes YOU watch or not watch ads?
• What techniques are used? http://medialiteracyproject.org/language-persuasion    You will be given a number. Your assignment is to read the technique listed and explain it to the class. Think hard and give us an example from a commercial or magazine ad. Your assignment as a listener is to take notes. 
• (Find some SuperBowl ads to link here.)
• The 80s called: http://tv.yahoo.com/blogs/tv-news/he-definitive-guide-to-radioshack-s-epic--80s-super-bowl-ad-225842777.html
• http://popwatch.ew.com/2014/02/02/super-bowl-2014-best-and-worst-commercials/

We will look at these on Thursday.
• What about other ads?
• http://news.yahoo.com/fda-launching-anti-smoking-campaign-aimed-youth-052937844--finance.html  Would teens respond to this? Would the ads make a difference?

• http://www.newsweek.com/lets-talk-about-sex-76263

•   Anna Quindlen, a Newsweek writer discusses another "anti" campaign. Read the article and look for the following:
• The thesis/claim(s) Answer, "What's the message or what's the point?"  after reading the entire article. Do you agree or disagree with the position or stance?
• Reasons 
• Evidence
• What argumentative strategies stand out in the piece? Is this a compelling argument?
• Are larger points presented? Did the larger points hinder or help to convince you?
• Did the article dismiss or ignore other points of view? Why or why not?
•  Please work in a group of at least two so that you can discuss the essay.

This is the link to the persuasive techniques. Please read over the list before Thursday.

http://medialiteracyproject.org/language-persuasion
 

For Homework:

Read an inauguration speech from any president of your choosing. What techniques are used? Explain in one or two paragraphs on Canvas and be reading to share what you found in class on Tuesday. Be sure to identify the president and note if this was the first term or second term speech. It makes a difference! Due Thursday.

Make a list of 10 possible topics for use in a persuasive essay. What is currently in the news? What are you reading on the web? What does talk radio go on and on about? What are your friends and family discussing? Post on Canvas. Due Thursday.