Critic's Choice 1. Audience 2. Message/purpose 3. Speaker: poise, stance, clarity of voice, eye contact, preparation, knowledge of subject, voice 4. Application - What can I do? 5. Cost 6. Practical application: Can this really be done? 7. Is this real or a scam? 8. Visuals 9. Music 10 Charts/Graphs 11. FACTS/evidence 12 Charisma