Class Work
1. More persuasive techniques :
a. Band wagon
b. penny pincher
c. plain folks
d. one-of-a-kind
e. humor
f. star struck
g. plain folks
h. down home
i. perfect place
j. youth appeal
k. health appeal
l. patriotic appeal
m. guilt trip
n. numbers game
o. glamour
p. etc.
http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm
http://adage.com/century/slogans.html (Top 10 slogans)
2. We will look at magazine ads. Consider the demographics. Identify the target audience. How can you tell? What techniques are used? In your opinion, is the ad effective? Explain.
3. For homework, you were to compare two web sites for similar products. (Class discussion)
Homework
1. Finish your comparison/contrast essay. Submit it Wednesday.
2. Read this article: http://mrsilvasenglishinfocenter.pbworks.com/f/Doublespeak_Lutz.pdf Be ready to discuss on Wednesday.
3. Enjoy your holiday! There is no school on Monday.
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